The token is designed to radically improve the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. The primary task of the Basic Attention Token (BAT) is to be used within the Brave browser system. For this purpose, the platform provides the Brave Browser, which in combination with the utility token creates a new, decentralized online advertising platform. The platform aims to revolutionize the online advertising industry by eliminating middlemen, protecting users’ privacy, reducing ad fraud and sharing revenue with users. ![]() ![]() The Basic Attention Token, or BAT for short, is a utility token based on the Ethereum blockchain (ERC20 token) which serves as a billing unit for the blockchain-based advertising platform.
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